Sheba — “Gravy Indulgence”
Advertising · Mars / AMV BBDO
Co-composer and producer on a Barry White-style soundalike for Mars Petcare's Sheba campaign in the US and New Zealand, made with agency AMV BBDO.
Services:
Composition · Production · Music editing
Composition · Production · Music editing
Client:
Mars Petcare via AMV BBDO
Mars Petcare via AMV BBDO
Year:
2024
2024
The brief
Create a lush, Barry White-style soundalike to carry Sheba's “Gravy Indulgence” campaign across the US and New Zealand.
What I did
I pitched for the job, negotiated the budget directly with the client, and met with them to keep the work on brief. I co-wrote and produced the track, then edited it to multiple lengths for the campaign's digital assets.
Why it matters
A complete commercial cycle — pitch, budget, client management and delivery — for a global pet-care brand.
The brief
Create a lush, Barry White-style soundalike to carry Sheba's “Gravy Indulgence” campaign across the US and New Zealand.
What I did
I pitched for the job, negotiated the budget directly with the client, and met with them to keep the work on brief. I co-wrote and produced the track, then edited it to multiple lengths for the campaign's digital assets.
Why it matters
A complete commercial cycle — pitch, budget, client management and delivery — for a global pet-care brand.
